Behind The Scenes At BMWFilms
from the that-weird-commercial-movie-mixture-thing dept
Ad Age has an article that looks at how BMWFilms went from idea to odd web-based short films with lots of product placement. It’s an interesting story of how BMW wanted to differentiate themselves in the car market, use the internet effectively, and built a cooler image. I think it’s a pretty good campaign idea, but everyone is still waiting to see what the actual results are.