Online Shoppers, Offline Buyers
from the that's-one-direction dept
A new study says that a lot of people are shopping online, but actually buying offline. These numbers could influence brick and mortar companies who wonder why they bother keeping their online division going. That online e-commerce site could be driving traffic to your stores. Of course, I think I’m the opposite. I shop offline in stores (books, clothing) and then go buy them online at lower prices. I guess I’m just ruining all their statistics.