Focus On The Big Fish
from the no-time-for-small-fry dept
It seems the business strategy du jour for remaining dot coms is to try to get business from Fortune 1000 companies, because they assume that those are the companies that have money. Almost half of B2C companies in the study switched their focus to B2B over the past year. Of those focused on B2B a noticeable percentage started shifting their focus upwards, towards the bigger companies. So much for all those market research firms that talked about the spending power of the small and medium sized businesses.