How PVRs Will Change Television Advertising

Predictions

from the product-placements-everywhere dept

With more and more people buying PVRs (personal video recorders, like Tivo or Ultimate TV) here’s a look at what might happen to television advertising. The writer says that PVRs might really mean the death of the typical commercial, and then looks to the internet for ideas on where advertising revenue can come from. He mentions CBS Marketwatch’s new “Budweiser” backgrounds and other more intrusive advertising methods to suggest that product placement or other new intrusive methods of advertising will force their way onto the television.