Sticky Is Stupid

from the i-want-to-be-slick-as-teflon dept

A good article talking about how the concept of “stickiness” on websites is stupid. For a while stickiness was the goal of plenty of web services, who thought that stickiness was a good thing. What they didn’t realize is that stickiness basically means making things more difficult for the user to do what he or she needs to do. The article suggests that the only sites that should be sticky are content sites, but I disagree with even that. One of the things that I hope people get out of Techdirt is the fact that they can get in, get the news, get out, and get on with their lives.

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