Sticky Is Stupid
from the i-want-to-be-slick-as-teflon dept
A good article talking about how the concept of “stickiness” on websites is stupid. For a while stickiness was the goal of plenty of web services, who thought that stickiness was a good thing. What they didn’t realize is that stickiness basically means making things more difficult for the user to do what he or she needs to do. The article suggests that the only sites that should be sticky are content sites, but I disagree with even that. One of the things that I hope people get out of Techdirt is the fact that they can get in, get the news, get out, and get on with their lives.
Comments on “Sticky Is Stupid”
What's the url?
The url is broken…
What's a 'sticky' website?
Refer to similar complaint, next bit down. Difficult to find out anything useful when surreptitously browsing at work. No time to hit those damn links and wait five minutes for all the adds to download.
Re: What's a 'sticky' website?
Argh. Not again. 🙂 This one I’m standing by. “Sticky” website means a website that people stay and spend a lot of time at. But that’s one that’s been used enough that I don’t think it’s necessary to explain in the post.