You Own Your Own Metadata

from the it's-all-about-the-metadata dept

A very interesting article about all the metadata online companies are collecting from you. The argument of the article is that companies should share back your metadata with you, so that you can use it (if you chose) at other sites to allow them to do some personalization as well. It would also allow you to modify it and correct it (my big complaint with current personalization). What if, for example, you could take your purchase history and use it at other sites to allow for recommendations? There are privacy freaks who will never go for this (of course) and companies are probably unlikely to share back with you your own data in a generally accepted format – but the argument is that this would make life much better for consumers if they had control over their own metadata.

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