William Shatner Goes E-Shopping

from the oh-the-drama dept

Okay, so we’ve already mentioned on Techdirt that William Shatner, Priceline’s ex-big name spokesperson, doesn’t actually buy his travel tickets through Priceline since he doesn’t want to fly coach. However, now we find out what an online shopping experience for Shatner is really like. Consumer Goods Technology gave him $500 to spend and to write an article about it. It turns out he doesn’t really like e-commerce very much and seems a bit confused by the whole process. He felt “rage and frustration” and like it took an hour away from his life. I think that’s how some people feel after watching some of his performances on the old Star Trek…

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Comments on “William Shatner Goes E-Shopping”

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Ed says:


It’s interesting that on his e-shopping trip Shatner went not to an e-commerce site, but to a general corporate site (www.canon.com). But who could blame him? It sounds like a perfectly reasonable thing for a neophyte to do. It sounds like large company web sites should take a lesson from this and arrange their top level pages to have very clear choices for the novice user, i.e. “What do you want to do? (A) Buy something (B) Get support for a product (C) Get corporate information (D) Get investor information (E) Apply for a job

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