Macromedia never intended to ridicule any group?whether schizophrenics, poor people, domestic violence victims, or perps?insists Russell Kelban, the company’s VP of corporate marketing.

Believe me, I love off-colour humor, but this is really too much. This statement, though it had to be made, is simply not true. This is exactly what they are doing – ridiculing people who are ‘different’ from their definition of normal. I’m sure there’s lots of middle-aged white male executives without Flash on their system, but I didn’t see a mention about them on the posters. This is simply a case of a company stepping over the line to get the attention in any way it can, then apologizing after the damage is done, but with the general effect achieved. It happens a lot, but it definitely does not need to be encouraged.