Salespeople Are Here To Stay

from the the-web-just-doesn't-have-the-same-charm-factor dept

The web was supposed to destroy channels and get rid of all those pesky middelmen and salespeople as well. Reality is turning out to be slightly different. There are actually good reasons why salespeople exist, and that’s to actually sell products. Certain products apparently do need to be sold (rather than just bought), and expecting people to just come to your website to order them was a bit too optimistic. I definitely think there is a middle ground to be aware of, however. The web does allow people to more efficiently sell some items, and in the process it can end up changing the way salespeople do business. That doesn’t mean they’re all going to be out of work.

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