Deconstructing An Press Release

from the slow-news-day dept

You can find just about anything on the internet these days apparently. Here’s an article picking apart, piece by piece, an press release apologizing for their random price testing. The article does make some good points. Basically they say if Amazon was apologizing they should be clear and explain why and how they made the mistake. Instead, they’re a bit wishy-washy about it. Of course, I think these folks are taking the press release a little too seriously. All that anyone who reads it cares about is “oh, look, Amazon is apologizing” and that’s about it. I don’t deny that a good press release is useful, but I just don’t think it matters in this case.

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