Sure, these shows are boring. But just look at HSN. Unbelievable. And the VC’s laughed at the business plan. My intuition tells me the Ebay show could be a big hit. The Amazon show won’t be. Ebay has a natural leverage off of its “community brand”. I think its a good play for them. Television is a very high risk content play, actually, and I think Amazon should be careful here. They might lose even more money.