Web Banners A Failure
from the yeah,-so? dept
The CEO of the Silicon Alley Reporter was quoted at a conference saying that banner ads have been “an absolute, complete, unmitigated failure.”. It seems his main complaint is that we’ve trained people to expect “free” content due to banner ads. I disagree. I still believe that most content would have ended up being free no matter what happened otherwise. The only way to make content worth money is if it’s so special that no one else can get the same content. Otherwise the competitive nature of the world would force the price down to zero as companies try to make money some other way. Admittedly, perhaps banner ads weren’t the best way to make money, but that doesn’t mean they’re to blame for free content. Note, by the way, that Techdirt continues to put up free content and we don’t even have banner ads (but, we’re just crazy).