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BarnesandNoble.com Buys Fatbrain

from the skinny-brains dept

Apparently, BarnesandNoble.com is buying Fatbrain the bookseller that focuses on computers and technical books. Fatbrain used to be Computer Literacy. What confuses me a little is why BarnesandNoble is buying them. I can see why Fatbrain would sell out, but I’m not sure I see the benefit to BarnesandNoble.

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Comments on “BarnesandNoble.com Buys Fatbrain”

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Ryan says:

Re: Re: 110% stupid move!

I guess it’s just another sign of how barnes and noble still doesn’t get the net. It’s annoying how stupid some companies can be, if they had waited long enough I’m sure fatbrain would have headed down the toilet within a few short months anyway and they’d have saved a nice little packet but that’s the price you pay for not knowing your market.

mhh5 says:

Re: Re: Re: 110% stupid move!

How much are customers worth? Maybe B&N thought that if they spent $60M now, that would save them advertizing and soliciting costs later? Why start from scratch? I’m not sure how much customers are worth or what it means to say your company has X million register users… (Stats like that are always fishy. I think I saw a stat that said the number of registered users of AOL IM was about half the population of the US or something stupidly high.) But how many customers do you think are worth $60M?

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