Specialty Foods Online
from the survival-niches dept
With the relative difficulty that some online grocers have been finding doing business it seems strange that yet another start-up wants to enter this space. However, Electricfood.com could be a specialty grocer with a difference. They are planning on specialise in none perishable goods and initially are looking to roll out promotions to drive traffic through its parent supermarket. This seems like a very cost effective method of marketing and testing their company concept. There are several potential problems, like lower Internet adoption in the mid-west but if they can build a strong base they might have a good chance of competing in other markets barring the saturated largest US cities.