Still Dying for Profitability
from the once-upon-a-time-content-was-king dept
Executives throughout the online content business have been frantically looking for ways to make money, without very much success. Now they seem to be pinning their hopes on syndication. I don?t mean to rain on their parade but as a method of making money it probably won?t be very useful (even though as a promotional tool it can be extremely effective).