Executives Still Don't Get E-commerce

from the we're-all-getting-a-little-tired-of-you-being-foolish dept

A surprising percentage of executives in consumer goods companies, 47% expected E-commerce to make a significant positive impact on their bottom line within a year. This sort of caught me by surprise because it tends to show the naivety of many of these executives and how little they’ve been following developments on the net. Either we’re going to see a lot of offline failed executives in a few years or they’ll smarten up by reading Techdirt (their choice!).

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