Amazon to Buy eToys?

from the why dept

A report today suggested that Amazon was looking at buying eToys. This seems like a pointless purchase on their part. First of all, Amazon already has a successful toy section (which did almost as much business as eToys. The only thing I could think of is, if they just did it for the market share. Then, all they would have to do is lay off everyone from eToys, point all traffic to their own store, and voila, an extra $100 million a quarter for $1.5 billion (around the rumored price).

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