Ad Spending Not Correlated to Brand Awareness

from the money-wasted dept

All that venture capital money that went to dot coms for use in advertising campaigns to “build awarness” may have been wasted according to a recent study. The studies showed that the amount spent had little to do with the brand awareness. What was important, was how the money was spent.

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Comments on “Ad Spending Not Correlated to Brand Awareness”

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m.loquandi says:


Great hindsight. What about all the free advertising that comes from news stories, etc., Jeff Bezos on the cover of Time (Time’s man of the year, while losing money hand over fist.)

Doonesbury recently ran a cartoon that reflected the importance of publicity: The punch line was don’t call a cop, call a publicist.

You’d a had to of been there.

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