Pure Play Etailers Might Be Okay

from the not-dead-yet dept

I have to admit, I usually can’t stand anything written by Jesse Berst. Almost every time I read something he writes I cringe. Here’s an exception. He’s written about the “myth” that pure-play internet retailers are doomed. I completely agree with him. Yes, there was too much hype, but now it’s swung back in the opposite direction too far. There is definitely room for some pure play internet retailers, and I wouldn’t write off the entire sector just yet.

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