Media Metrix Buys Jupiter

from the consolidation-everywhere dept

A bit of a surprise to see Media Metrix buy Jupiter. So far it seems that the research companies have all done their best to remain independent of any other type of company. My first question was whether or not this would affect Jupiter’s “impartial” (like that really exists) stand on things they research. However, I don’t see why it should. As a diversification strategy, this seems to make sense for both sides. It gives Jupiter access to (questionably) better numbers and lets Media Metrix move more easily into other businesses.

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