Brand Means Very Little Online
from the spend-that-money dept
A new study is saying that for all the money spent on building online brands, it doesn’t really matter. Most people shop entirely based on price anyway. Definitely an interesting study, but I doubt that this means companies shouldn’t spend on creating a brand at all. I think for market leaders, like Amazon, it does makes sense, because some people will always just go there. However, for the companies that think they can buy there way to market leadership when they show up late, it’s going to be difficult… unless they practically give their products away.