Sun-AOL Alliance drops Netscape name
from the pure-stupidity dept
Jon Acheson writes
“PC World reported today that the Sun-AOL alliance that now owns Netscape will be dropping the Netscape name from all of their products in favor of “iPlanet.”
Am I the only one saying WHAT THE HELL ARE THEY THINKING?” Hmm… well, it’s easy to make fun of marketing folks for being stupid, but in this case they just might be right. The claim is, of course, that Netscape is a negative brand in this case, so they’re going to start from scratch. I think that’s probably very silly. People know that Netscape was taken over, so at the very least, they could keep the name and do a “under new management” type of claim. To start from scratch, though, and build a new brand (and a stupid one like “iPlanet”) seems fairly ridiculous. Note, though, that the browser will still retain the name. It’s just the server products.