Time Warner to Ditch Pathfinder
from the it's-about-time dept
Time Warner has finally realized that Pathfinder was a waste of time. I’ve been saying this for the longest time. No one cared about Pathfinder, but about the individual brands behind it. I don’t think I’ve ever been to the main Pathfinder site. What’s interesting is that this move to split apart its online media properties comes not long after Disney brought together all of it’s media properties under the Go Network banner.
Comments on “Time Warner to Ditch Pathfinder”
Duh!
Quote from the news.com article:
“The decision to take it down was ‘based on the fact that 98 percent of the traffic doesn’t go to Pathfinder’s home page, but to the individual sites,’ said a spokesman for Time Incorporated New Media.”
I think we all could have told them that before they launched.