Using 101 Billboards to Raise Money

from the desperation-sets-in dept

Apparently an entrepreneur trying to raise money has decided to buy space on a billboard on the 101 Freeway in the Bay Area of California. I guess it’s an interesting PR stunt, and maybe it will get him some press for being “out there”, but it seems like a pretty expensive way to raise capital. I wonder how well it work… and if it will inspire any copycats. I’d imagine that even if it does work for this individual, it will simply be for the originality of the concept. Maybe I should get into the business of selling billboard space to suckers now.

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