RSS
Prince Discovers That If You Charge People To Connect With You, You Actually Have To Connect
from the well-that-didn't-work dept
If you've never seen Kevin Smith's long, but quite funny, explanation of his week of making a documentary for Prince, it's quite worth watching -- just to get a sense of "Prince World" and the way Prince will have big ideas that he starts, but never does much to follow through on. With that as background, it's really not surprising to read about the absolute disaster that his recent "fan club" business model experiment became:
There was a point, a few years back, where it looked like Prince would be the first rockstar to really embrace these sorts of new business models. He definitely was doing all kinds of experiments that involved getting people to pay for scarcities, often while giving the music away for free. And many of the experiments looked like they were done in a way to better connect with fans. But it quickly became apparent that Prince was missing a big element in all of this, in that while he wanted to connect with fans and give them a reason to buy, he also wanted to be massively controlling about it.
The one thing that artists who are successfully embracing these models are discovering is that, in part, you have to go with the flow, and see where your fans take you. Part of the connecting is listening to the fans, rather than just telling them how they must enjoy your works. Prince has never been particularly good at that aspect of the fan relationship. We've talked about the value of improvisational business modeling, where you do regular experiments -- and Prince certainly does that, but at no point does he seem to pay attention to how the fans react to the improvisations.
In the end, he seems entirely focused on his own whims, and while that may be entertaining for himself, it appears to be pissing off an awful lot of fans. If you're Prince, and you've got fans to spare, perhaps that's fine. But it's hardly a model worth emulating.
But there's a bigger point here as well. If you're trying to use a CwF+RtB-style business model, you have to actually connect with fans in some manner. You can't just leave them high and dry. Is that difficult? Sure. Does it take work? Absolutely. But isn't that part of the point? The value that's built up from genuine connections is what makes these business models work. Taking people's money and then leaving them feeling empty handed may be the way the recording industry used to work, but it's not the path forward.
The result, LotusFlow3r.com, resembled a galactic aquarium, featuring doodads like a rotating orb that played videos. The promise: fans who ponied up $77 for a year-long membership would receive the three new albums, plus an ensuing flow of exclusive content, like unreleased tracks and archival videos.The mess got a lot more attention lately when a supposed "glitch" (uh, ok...) started automatically charging fans credit cards for membership renewals, despite the fact that the site had gone dormant and people had specifically asked not to have their membership renewed.
A year later, LotusFlow3r has gone dark, thousands of Prince's fans are very annoyed and Clay has been dismissed from Prince's kingdom almost as abruptly as he was invited in.
There was a point, a few years back, where it looked like Prince would be the first rockstar to really embrace these sorts of new business models. He definitely was doing all kinds of experiments that involved getting people to pay for scarcities, often while giving the music away for free. And many of the experiments looked like they were done in a way to better connect with fans. But it quickly became apparent that Prince was missing a big element in all of this, in that while he wanted to connect with fans and give them a reason to buy, he also wanted to be massively controlling about it.
The one thing that artists who are successfully embracing these models are discovering is that, in part, you have to go with the flow, and see where your fans take you. Part of the connecting is listening to the fans, rather than just telling them how they must enjoy your works. Prince has never been particularly good at that aspect of the fan relationship. We've talked about the value of improvisational business modeling, where you do regular experiments -- and Prince certainly does that, but at no point does he seem to pay attention to how the fans react to the improvisations.
In the end, he seems entirely focused on his own whims, and while that may be entertaining for himself, it appears to be pissing off an awful lot of fans. If you're Prince, and you've got fans to spare, perhaps that's fine. But it's hardly a model worth emulating.
But there's a bigger point here as well. If you're trying to use a CwF+RtB-style business model, you have to actually connect with fans in some manner. You can't just leave them high and dry. Is that difficult? Sure. Does it take work? Absolutely. But isn't that part of the point? The value that's built up from genuine connections is what makes these business models work. Taking people's money and then leaving them feeling empty handed may be the way the recording industry used to work, but it's not the path forward.
I have an app...
Marketing And Monetization Strategies For Free Apps
App Developer Conversations: What Does The iPad Mini Mean For The App Economy?
I’m looking for policy...
Policy Resources: Data Privacy & Security
Application Developers Alliance Applauds Schumer Plan To Introduce Patent Legislation
I have a business...
The Future Of Commerce Will Combine Your Social Network And Mobile Device
How To Successfully Get Your App Into China
Reader Comments (rss)
(Flattened / Threaded)
[ reply to this | link to this | view in thread ]
Steve Kurtz effect noted.
According to friends that I spoke with he made 3 updates. 2 of which were twitters that he really needed and promised to make more updates.
[ reply to this | link to this | view in thread ]
prince
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
Prince LotusBoar
[ reply to this | link to this | view in thread ]
To be honest, Prince never misunderstood this aspect, he simply doesn't accept it. He knows that what his fans want are purchasable versions of his older concerts in video form, and purchasable versions of his older unreleased studio recordings in audio form. But Prince can't ever separate the business from the art...he always sees it as one (at least nowadays). So, he only offers his fans what is tickling his "artistic" fancy at the given moment, ignoring his superior works from yesteryear that his fans have either never seen/heard, or never seen/heard in official form. Having been a fan for many years (not sure I'd call myself one currently), I'd say there's not enough humble pie on planet Earth to get him to ever see it any other way, so he'll continue to disconnect from his fans as time goes on.
[ reply to this | link to this | view in thread ]
Creating wary fans
When there is so much experimentation in the new world of music, some ideas may falter before they get established because fans' first experiences have been unsatisfactory.
[ reply to this | link to this | view in thread ]
Cheap Trick doing it right?
Your thoughts?
JF
[ reply to this | link to this | view in thread ]
Prince Jehova
He carries his Bible with him everywhere he goes.
He has said he "feels guilty" about writing all them sexy tunes back in the 80's.
Not too guilty to take the money and run, it seems.
[ reply to this | link to this | view in thread ]
PRINCE ROGERS NELSON
[ reply to this | link to this | view in thread ]
Re: Prince Jehova
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
Re:
[ reply to this | link to this | view in thread ]
Add Your Comment