Associated Press Tries To DRM The News
from the good-luck-with-that dept
DRM has failed in almost every instance it's been tried. Not only does it fail to actually prevent copying, it tends to piss off legitimate users and limit value rather than enhance it. And yet... people keep trying. But, honestly, I can't think of anything as pointless as the latest move from the Associated Press which appears to be an attempt to DRM the news. That's not what they call it, but that's what it sounds like:
The registry will employ a microformat for news developed by AP and which was endorsed two weeks ago by the Media Standards Trust, a London-based nonprofit research and development organization that has called on news organizations to adopt consistent news formats for online content. The microformat will essentially encapsulate AP and member content in an informational "wrapper" that includes a digital permissions framework that lets publishers specify how their content is to be used online and which also supplies the critical information needed to track and monitor its usage.
- It won't work. It physically can't work. News is news. You can't put any real DRM on it, because it's so easy to copy text and remove any sort of "registry" tags.
- It removes value. Nothing in this move increases the value of the AP's content to anyone. It does the opposite. It significantly limits the value, and for those who actually want to help promote the content, it now gives you extra incentives not to do so.
- It's a waste of AP resources. At a time when the AP should be focusing on looking for ways to add value to create a better business model, it's now about to throw away money, time and staff on putting together a DRM for news that doesn't work? Talk about screwed up priorities.