Over the years, we've seen plenty of studies or reports about the people who actually buy from spam
. The percentages vary widely, with one report saying 4%
of spam recipients buy from spam, another saying 11%
and another saying 20%
. Those were all a few years ago. A more recent study is now claiming that 30% of people will readily admit to buying from spam
. Of course, the methodologies could be different, as some may count things such as marketing emails that you signed up for as spam, while others probably would not. Either way, it's clear that plenty of people are still buying, because otherwise spam would have died out a long time ago.
There is one other interesting point made in the study. It notes that the industry consensus is that less than one in a million emails leads to a sale (actually, the report says ten in ten million, but I don't see why that shouldn't be reduced), but that number is somewhat misleading, because so much spam is caught in filters. So, the percentage of spams that get through
and lead to a sale is much, much higher.