How Many People Read Or Buy From Spam?
from the you-are-the-problem dept
While you have to take any of these "how much money does spam cost" estimates with a very large grain of salt, the latest one also includes a bit of other info that's much more interesting. Apparently 14% of spam recipients read the spam they get, with a total of 4% admitting to buying from spam. We've had a number of anecdotal stories about people who buy from spam, but here's a bit more evidence on the overall numbers. So, now, how do we track down that 4% and whack them with the cluestick? A more cynical person might suggest spamming them, since they obviously read and pay attention to the spam they get.