Would you believe that the concept of allowing people to configure a product online before ordering it has been patented? Indeed, just such a patent is at the center of a new lawsuit filed by some unknown patent hoarding company (amazingly not filed in Marshall, Texas!) against Hyundai, Michelin, Reebok, Puma and Polo Ralph Lauren for daring to offer a feature on their websites that let people configure products before ordering. This was hardly a unique or new idea at the time the patent was filed and it's difficult to see why it ever was issued -- yet here we are. And people still think the patent system doesn't need reform?
If you liked this post, you may also be interested in...
- Supreme Court To Hear Key Case On Software Patents That Appeals Court Couldn't Figure Out
- House Approves (Weakened) Anti-Patent Trolling Bill, Now We Wait For The Senate
- Holy See (The Pope) Criticizes TPP And TAFTA/TTIP In WTO Speech
- Twitter Hashtag Inventor Explains Why Patenting It Would Have Been The Wrong Thing To Do
- An Important Week To Speak Up To Protect Innovation And Privacy