The NY Times wants to make a big deal out of the fact that e-commerce growth rates may be slowing, but that hardly seems like much of a story. Note that they're not saying internet growth is disappearing -- just that the rate of growth is slowing. That's to be expected of any market once it goes mainstream, because you simply cannot maintain the same growth rate on such a large base. You hit diminishing returns. Of course, that's a concept that's been around for ages, so it hardly seems newsworthy to suggest that growth rates may be starting to slow -- even as tremendous growth remains. But, these days, it's fun for the press to poke at the internet. However, if the best they can do is to say that growth rates are hitting their expected diminishing returns, it hardly seems like a real problem. Of course, that didn't stop the headline writer from suggesting this was a sign that people were tiring of buying on the internet -- even if the data doesn't support that conclusion at all.
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