Last fall, the MPAA showed off its newest tool in the fight against piracy: two specially trained labradors, who it claimed could sniff out pirated DVDs. Just one problem with the otherwise brilliant plan: bootleg DVDs smell exactly the same as legit ones. Also, just having two of the dogs wouldn't seem to make much impact on such a geographically spread-out issue. But why bother with such realities when you can just haul the dogs out every so often and fly them somewhere new in the world and grab some more PR? The dogs are now in Malaysia, where they're hanging out for press photos, and doing nothing to stem the tide of pirated CDs and DVDs, or helping the MPAA's members figure out some new business models. Despite quotes from the MPAA and a Malaysian official about how the dogs do such a great job at fighting piracy, basically all they've got are some canine false-positive machines. While the dogs might be able to go through shipments to detect DVDs very quickly, what about all the time that humans then have to waste inspecting shipments by hand just to appease the MPAA? But the group doesn't want you to focus on that too much -- after all, aren't those dogs really cute?
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