When You're Competing Against Free, 'Usability Problems' Won't Help

from the why-buy-the-cow dept

The boys over at BitTorrent have been forced into the role of adept politicans of late, as they try to cuddle up to the entertainment industry and prep for the launch of a legit video store. To shake off the piracy stigma, they've spent the year conducting an image makeover in the press, offering interviews to pretty much everybody. The legitimization effort has included such terminology tweaks as ditching the term "p2p" (they now call it "peer assisted" or "peer distributed"). That's why it's interesting to see BitTorrent creator Bram Cohen slamming DRM in an interview just ahead of the launch of a DRM-laden video store. "We're very concerned about the usability problems DRM introduces," insists Cohen, "and are educating our content partners about the lost commercial opportunity." In the same interview, Cohen admits a big chunk of the videos that will be offered at first will be Windows Media DRM protected. Investors should be thrilled: they've just doled out $20 million for a video store that plans to offer content with "usability problems", that only works on Windows, in a market where that same content is already available for free via their own software. On top of that, a growing number of ISPs have been throttling BitTorrent. Cohen's suggestion has been for ISPs to cache content on their networks instead of throttling traffic, but with so many ISPs also in the video business, it's unlikely they'll be motivated to cooperate.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    a man, Dec 4th, 2006 @ 3:33pm

    ban Anonymous Coward from this site - please

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Anonymous Coward, Dec 4th, 2006 @ 3:44pm

    a man

    a man, anyone that posts w/o a name is called Anonymous Coward, stop being stupid... if thats possible...

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    a man, Dec 4th, 2006 @ 3:47pm

    kiss my arse - again

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Anonymous Coward, Dec 4th, 2006 @ 4:53pm

    Re:

    smoochie, smoochie xxxxxxxxxxxxxxx

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Not Anonymous At All, Dec 4th, 2006 @ 5:37pm

    lol smoochie, smoochie

    Give a man anonymity and a text box, and you get complete idiocy in return.

    Get Lives?

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    pudro, Dec 4th, 2006 @ 6:00pm

    Re: ban Anonymous Coward

    Hey, "a man". Get a clue. Anyone who doesn't fill in their name is an Anonymous Coward, and this site isn't even the only one that works like that. Besides, your posts have been more annoying than any AC posts I've seen recently.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Bite Me, Dec 4th, 2006 @ 7:00pm

    WT?

    One, I like BT
    Two ... um .. "A man" ... Why not post some actual content? Now you just look stupid!

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    HanSolo69, Dec 4th, 2006 @ 8:41pm

    A little off

    He's not "slamming DRM." he's taking good advantage of the press to make his point and this is the perfect time. When the media company's business plan fails and it's not his fault, he'll be able to point to this and say "i told ya so."

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    Anonymous Coward, Dec 5th, 2006 @ 3:30am

    Peers Needed

    How will the DRM'd content be distributed if there aren't any peers?

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    |333173|3|_||3, Dec 5th, 2006 @ 6:08pm

    Remove the DRM, of course.

     

    reply to this | link to this | view in thread ]


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