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Why The Newspaper Business Might Want To Look At College Newspapers, Not Portals, For The Answer To Their Troubles
from the keep-looking dept
We've had numerous posts about the trouble the newspaper industry has had over the past few years trying to come up with an internet strategy. While the news hasn't been all bad their strategies often seem stuck in a pre-digital age. Nothing highlighted this more than last week's suggestion by a newspaper guy that the newspapers all agree to embargo breaking news from the web for a period of 24 hours. Fortunately, most newspaper execs can at least recognize how pointless such a solution would be and continue to look for better ways to join the internet age. There's plenty of news today about the decision by 176 newspapers to post their classified job ads on Yahoo, followed by further integration between the papers and Yahoo. While this may be better than nothing, some see it as a sign of surrender for years of failed strategies, rather than a real comprehensive strategy for taking the news business to the next level.
While we do think that some newspapers are beginning some interesting experiments, such as USA Today's decision to involve the community more in the reporting process rather than just viewing them as readers, and the efforts by folks like Adrian Holovaty to get newspapers to make news data much more useful, there's still a long way to go. One place they might want to look is back at universities. It turns out that for all the trouble mainstream newspapers have had staying relevant, college newspapers are doing quite well these days by doing what they do best: focusing on a local community. The success of the papers is that they are extremely relevant to the readers in that community. They don't try to be all things to all people, but are focused on serving a need that is less well met by others. In fact, it appears that college newspapers and their websites are increasingly attractive buyout targets -- even by some larger newspapers. For regular newspapers to remain relevant, they again need to focus in on the same types of advantages: what type of news, information and community features can they provide that are different from what everyone else can provide and much more relevant to their target audience.
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college newspapers my ass
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your ass can't take differing opinions
didn't you hear what the article said ?
the college papers ARE being successful by focusing on local news ...
which means lots of local 18-year-old and 64-year-old opinions and fabrications ...
it will all come out in the wash eventually ....
isn't free speech what this country is about anyway?
whine .. whine ... whine
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hurray for dorpus!
In other news, I'm going to attempt to explain a problem I've had with newspapers.
Last year, my uncle passed away in a mill fire, this was covered by the major newspapers in my area, I had had a copy of the article covering the fire, but over the course of about six months, the article was lost. (Egad!) So, I turned to the newspapers website figuring I'd be able to find a copy of the article.
No dice. I searched by keyword using Mill fire, my uncles name, and a few other rather explicit (as in the coding form of explicit, not vulgarity) keywords. Nothing. So I tried doing a search for articles posted on that date. Again nothing, (Although I did find some interesting information on how "Superior" this newspaper's website was compared to it's local competition, written on the same date but in some obscure corner of the paper, as opposed to the front page mill fire story)
It seems to me, that if the papers want to "embrace" the internet than they should at the very least include their articles on the website. Or at least the cover pages.
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The local news space is full of competition anyway, between the real newspapers, TV news, and the alternative weeklies. There isn't much money in the market, so the quality of all outlets is low.
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dorpus - dufus
I know ... lets sit around and make up a viable business model for a couple of years, then will test it, then we will roll it into production ... at least 4 years behind it's time ... and with no ability to "change" the model ... and oh yeah, something that no one really wants (except the people who wrote the model)
yeah ... that will work ....(not)
and oh yeah ... lets equate having money with high quality ... another good business model ... (not)
no wonder you whine all the time ... your old school ways of doing things are proving how they cannot work in todays fluid society ...
wake up ... todays world is dictated by businesses evolving and quality work being done for fair (not extravagant) market prices ...
business models ... I am only interested in the tall female ones ....
:)
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Newspapers and buggy whips
www.thatpoliticalblog.com
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Re: hurray for dorpus!
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Who reads newspapers? I mean, local paper, written for the uneducated average Joe, uninteresting articles missing critical questions, heavily tinted with political ties?
This newfangled thing, the internet, is bringing a little bit better access to information, allowing to compare different sources for info (something impossible to get from _one_ newspaper, by definition) plus all the thing that you can do with digital media (archiving, clipping, comparing, forwarding) that's not quite possible with a piece of paper.
And re: the ads on yahoo, it'll bring the paper ads crows some exposure to the internet crowd, but other websites have a much bigger headstart already (craigslist, ebay) and are most better suited, bigger, hipper and better than newspaper...
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Student News
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