News Not All Bad For Newspapers
from the some-good-mixed-in dept
We've had a bunch of posts lately about some of the problems newspapers have faced in actually embracing the internet. So, it's at least good to hear that traffic to newspaper websites is growing. Unfortunately, the industry needs to be careful not to misinterpret this stat. They may take it to mean that they're doing a good job. However, you need to take into account the fact that it's only natural that more people will start to gravitate to the web-based versions of the newspapers that they read. The real question is whether or not they can keep that traffic, and come up with a business model that offsets the loss in revenue from dwindling paper subscribers -- and, while some have definitely recognized this fact and are taking big steps forward, others are still very complacent.