Google Wants Its MTV

from the in-my-mind,-and-in-my-blog dept

The pace of new developments in the online video space has been quite rapid of late, as every internet and media company looks to carve out a strategy. So far, Google's video service has been a laggard, so it's looking to go beyond being a YouTube clone. The company has announced a deal with Viacom to syndicate MTV clips, supported by ads, across selected sites. The service may prove popular among content owners, looking to monetize online video, but it would be a mistake to think it's the only model. There's plenty of value in the less-regulated, user-disseminated clips found on YouTube as they can help build buzz and popularity for a show (as the Daily Show can attest). If profiting from online video directly means signing exclusive deals, and keeping tight control of the content, any short-term profits may be to the detriment of a long-term strategy.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Defiant, Aug 7th, 2006 @ 8:25am

    MTV Sucks

    MTV, back in the day, used to be worth watching. They always played reasonably good music videos. Now its all just a bunch of crap. All it portrays is BS reality shows that I cant bring myself to even think of watching.

    Google should save it's money and look elsewhere.

    What happened to the "M" in MTV??

     

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  2.  
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    Ricardo, Aug 7th, 2006 @ 8:26am

    Plenty of Value...

    Isn't YouTube into the red with its model of upload anything, pay nothing? I mean I like it, but it doesn't seem to be more successful financially than others.

     

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  3.  
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    Adam, Aug 7th, 2006 @ 8:42am

    Come on, Google...

    MTV is complete low class trash - why would you want to associate yourself with that?

     

    reply to this | link to this | view in thread ]

  4.  
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    Anonymous Coward, Aug 7th, 2006 @ 8:42am

    MTV is the root of all evil, don't get me wrong I love music and love music videos but I agree whith what Defiant said earlier. Except for me it allows teenagers believe that it is acceptable to behave the same way those teens do on MTV. Other than behavioral the materialistic side is also exposed, when I was in highschool and transitioning to college none of the girls had Coach, Gucci, Prada or even LV bags.

     

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  5.  
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    joe, Aug 7th, 2006 @ 8:43am

    NO

    they cant do that!!! i love everything google and hate everything MTV, i wont be able to exist. i am starting to miss when companies just though that the internet was for piracy and the stock market. somebody sue google quickly before they get a chance to do this!

     

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  6.  
    identicon
    Anonymous Coward, Aug 7th, 2006 @ 8:47am

    @ 3/4 of the previous posts:

    "Thank you Captains Obvious."

     

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  7.  
    identicon
    The Keiser, Aug 7th, 2006 @ 8:51am

    Route of all evil

    I agree with coward and defiant. Watching my intelligent 14 year old turn instantly to orchestrated mush as soon as that crap comes on is why I bought a TV with the V-Chip. Enough is enough of that one-song poisonouos hollywood marketing crap. MTV and all it's clones can go suck themselves dry - we chose not to allow that garbage inhto our home. Poison your own kids MTV.

     

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  8.  
    identicon
    Anonymous Coward, Aug 7th, 2006 @ 9:39am

    Re: Route of all evil

    Keiser, Hay, hay, hay,...I think we need a v-Chip for your reply!

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    Anonymous Coward, Aug 7th, 2006 @ 9:55am

    MTV gave me herpes. LOL!!!!!111one

     

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  10.  
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    Jake, Aug 7th, 2006 @ 10:01am

    Screw MTV use IMF

    MTV sucks and everyone knows it, so get a better channel, such as IMF, or for those who don't know, the International Music Feed, they don't have reality shows, just music videos from around the world at all times, its great, so show a little class google, and do what's best.

     

    reply to this | link to this | view in thread ]

  11.  
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    Anonymous Coward, Aug 7th, 2006 @ 10:40am

    Re: MTV Sucks

    There are several MTV stations. One shows 30 minute shows and others show 24/7 music videos.

    Most cable lineups show only the MTV that plays the 30 minutes shows.

     

    reply to this | link to this | view in thread ]

  12.  
    identicon
    Brian, Aug 7th, 2006 @ 11:12am

    Re: MTV Sucks

    This might be the way to make it cool again. How about selecting the videos you want to see instead of being dictated by corporate idiots what you should be listening to.

     

    reply to this | link to this | view in thread ]

  13.  
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    Gorgoroth, Aug 7th, 2006 @ 3:06pm

    Give us a choise

    I believe it would be better for google to team ut at a national presence instead of one big international.

    I live in sweden, and would really love google to team up with BIG TV, a channel that plays alot of alternative music, from bands that dont have all those multimillion deals and just write that love-everybody-crap that have infected popular pop-culture.

    I want to see musicvideos that tell me something, that have a meaning, and makes me feel good at the same time.

    Google, take this back to the desk and rethink the idea.

     

    reply to this | link to this | view in thread ]


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