Google Wants Its MTV
from the in-my-mind,-and-in-my-blog dept
The pace of new developments in the online video space has been quite rapid of late, as every internet and media company looks to carve out a strategy. So far, Google's video service has been a laggard, so it's looking to go beyond being a YouTube clone. The company has announced a deal with Viacom to syndicate MTV clips, supported by ads, across selected sites. The service may prove popular among content owners, looking to monetize online video, but it would be a mistake to think it's the only model. There's plenty of value in the less-regulated, user-disseminated clips found on YouTube as they can help build buzz and popularity for a show (as the Daily Show can attest). If profiting from online video directly means signing exclusive deals, and keeping tight control of the content, any short-term profits may be to the detriment of a long-term strategy.






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MTV Sucks
Google should save it's money and look elsewhere.
What happened to the "M" in MTV??
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Plenty of Value...
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Come on, Google...
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NO
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"Thank you Captains Obvious."
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Route of all evil
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Re: Route of all evil
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Screw MTV use IMF
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Re: MTV Sucks
Most cable lineups show only the MTV that plays the 30 minutes shows.
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Re: MTV Sucks
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Give us a choise
I live in sweden, and would really love google to team up with BIG TV, a channel that plays alot of alternative music, from bands that dont have all those multimillion deals and just write that love-everybody-crap that have infected popular pop-culture.
I want to see musicvideos that tell me something, that have a meaning, and makes me feel good at the same time.
Google, take this back to the desk and rethink the idea.
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