All of the evidence so far has shown that Netflix has consistently beaten Blockbuster in the marketplace by offering a more compelling product to many people. Blockbuster keeps trying to get back into it, but hasn't been able to build up nearly the same user base -- despite its name recognition and ubiquitous stores. With that in mind, it's disappointing to see Netflix now resort to yanking out their business model patents and trying to force Blockbuster out of the online rental business. Here's a perfect example where that patent isn't at all needed to incent innovation. The market is doing a perfectly good job. The only thing this patent serves to do is reduce competition, thereby reducing continued innovation in that market. In the meantime, both companies will now waste money on fighting this out in court or coming to some sort of monetary settlement -- when both firms would be better served putting that money into improving what they offer customers.
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