GM Slow To React... Or Right On Schedule With Create-Your-Own Ad Controversy?

from the GM-gets-the-second-bounce-as-well dept

News.com has an article suggesting that GM somehow screwed up with its online create-your-own ad program that allowed tons of anti-GM ads to be created and passed around online. The article uses the headline that GM was somehow "slow to react" and then quotes all sorts of horrified marketing experts who can't believe GM didn't plan ahead for this and filter all the ads. Except... if you read the quotes from GM, it seems that the story may be quite different. They say that they won't block the negative ads, and that they recognize there are differences of opinion and not everyone agrees with where GM stands. They have started screening for "offensive" content, which makes sense. However, it seems like perhaps GM understood what would happen a lot more than the so-called "experts" in the article give them credit for. In this day, anyone opening up such a contest has to know that it'll be used for "anti" ads. It's happened so often that they must have expected it. In fact, by then being open about it, GM is getting even more mileage from this campaign, and making it appear that they are more open to listening to those who disagree with them. Rather than reflecting negatively on GM, as the experts (and the reporters) would have you believe, GM actually comes out of it looking pretty good. So, it's questionable as to whether or not GM was "slow to react" or if they are simply doing everything according to plan.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Chris, Apr 3rd, 2006 @ 7:50pm

    Unfortuantely they are censoring non-offensive sub

    See here: http://consumerist.com/consumer/top/consumermade-ad-mocks-chevy-164318.php

    Either you guys are wrong or Chevy considers criticism of their urban assualt vehicle's wasteful ways "offensive."

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    nonuser, Apr 3rd, 2006 @ 8:41pm

    you're right Mike

    I'm sure the creative team anticipated all this and they sold the brass on the (correct) theory - craploads of attention by a target demographic has to be good. But this is Detroit we're talking about, so don't be surprised if some VP goes ballistic and puts the kibosh on it, if they haven't already.

     

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  3.  
    identicon
    Mousky, Apr 3rd, 2006 @ 9:09pm

    Lucky vs Smart

    GM cannot get its act together in the manufacturing and sale of vehicles but it can supposedly get a marketing campaign right. I don't buy it - GM got lucky.

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    alternatives, Apr 3rd, 2006 @ 9:15pm

    making Lemonaide

    The Internet is giving them lemons, so they are trying to make as much lemonaide as they can.

    The 'positive' ad they will cherry-pick for free is worth the negative ads being passed about in the group that, mostlikey, was not going to buy the product anyway.

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Darin Codon, Apr 4th, 2006 @ 12:26am

    GM Allowing Negative Ads

    I don't want to speak for GM, but, facilitating negative content is a really good idea for comjpanies who want to thrive in the digital age.

    Enabling open dialogue is a key to democracy and survival of companies who want to thrive in it.

    There are obvious examples in tech and I see this as a very positive trend.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Anonymous Coward, Apr 4th, 2006 @ 12:56am

    GM will be long gone by the time most Americans realize global warming was real. But for now they're probably hitting their conspicious consumption anti-tree hugging demographic right on the head.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Andrew Strasser, Apr 4th, 2006 @ 2:09am

    A new addage

    Get your tracking device and your Ice cap melter all in one place.

    I mean seriously they'll spend millions, maybe even billions on advertising their product.

    What is being done to fix the problems Glbally that their products are creating at a very hightened speed?

    This:

    "Either you guys are wrong or Chevy considers criticism of their urban assualt vehicle's wasteful ways "offensive."

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    Dominic Jones, Apr 4th, 2006 @ 3:36am

    GM thick-skinned, like Tahoe drivers

    By allowing this free expression -- within the bounds of decency -- GM is demonstrating that it can take a barb or two and not get flustered. Just like the people who might want to drive a Tahoe. In fact, GM has hit a high for credibility.

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    Anonymous, Apr 4th, 2006 @ 5:25am

    Maybe GM will take a hint...

    Maybe GM will finally realize that their stuff sucks (and not only gas) and that the likes of Honda and Toyota are going to put them out of business soon. Unless all American brand name car manufacturers start taking a hint and making some thing that actually lasts more than 100k miles and gets decent milage, Detroit will soon be a ghost town.

     

    reply to this | link to this | view in thread ]

  10.  
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    Wizard Prang, Apr 4th, 2006 @ 7:04am

    Do we really care?

    How many car ads push good gas mileage as a selling point? None that I have seen.

    Are we really interested in saving money and the environment, or do we want to leave that to someone else while we take the V-8 option pack?

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    David McArthur, Apr 4th, 2006 @ 7:41am

    How many car ads push good gas mileage as a sellin

    The REV4.

    But it is a Toyoda

     

    reply to this | link to this | view in thread ]

  12.  
    identicon
    Wade Menard, Apr 4th, 2006 @ 10:18am

    Re: A new addage

    "What is being done to fix the problems Glbally that their products are creating at a very hightened speed?"

    Having more E85 compatible vehicles on the road than any other company?

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    Anonymous of Course, Apr 4th, 2006 @ 11:17am

    Arrogance, Ego, Ignorance

    The climate will change, it always has and it always
    will. There's little man can do, except, perhaps,
    advance or retard the inevitable.

    That said. I despise wastefulness. Economy of
    action is a virtue. However if a person wants to
    spend /their/ money on an SUV- let them. It will
    look lovely up on blocks in their front yard when
    the price of gasoline is too dear.

    If the Spectrum had been a smashing success,
    GM would have tooled up for economy vehicles
    and turning them out like popcorn. They're in
    business to make money, not save the world.
    That's your job. I mean if you're not driving some
    minimalist three-cylinder automobile you're a bit of
    a hypocrite in my opinion.

    GM has made some mistakes and had some
    successes. Let the empty headed echo chambers
    say what they will.

    The down side of being big is it takes a long time
    to change direction when required. I hope GM can
    develop a big, safe, fuel-efficient, vehicle in time to
    stay afloat. So many people depend on GM for
    their livelihood. For them to fold would be disastrous.

     

    reply to this | link to this | view in thread ]


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