While consumers are getting better at recognizing phishing emails, it's also making them more suspicious and less trusting of legitimate emails. In a study done by a company that makes anti-phishing software (so they're not exactly unbiased), people recognize phishing mails 82 percent of the time, but recognize legitimate emails from places like their bank or credit card company just over half the time. Of course, when companies keep sending messages that look exactly like phishing attempts and point people to strange domain names, it's little wonder that people deal with phishing by simply ignoring anything that requests personal info.
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