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Roxio Gets It Backwards - Giving Away Music Players To Napster Users
from the reverse-economics dept
Steve Jobs has admitted in the past that Apple isn't looking to make money off of iTunes. Instead, they view iTunes as a loss leader for selling more iPods - where they make their real margin. So, it's a bit surprising that Roxio appears to be going in the other direction. They're now giving away an MP3 player to anyone who signs up for one year of Napster. Of course, it's a cheap MP3 player with only 128 megs of storage, but the concept is still the same.
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roxio
roxio sux0r for buying the stolen cddb info...
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Given the quality of the mp3 players they are offering, they may have done better offering vintage 8 track players.
Yeah, they aren't getting it yet.
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Like phones?
Sounds like they've taken a page from the mobile phone plans. Give away the hardware, make it back on the service...
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