Following up on already announced intentions (and apparently ignoring everyone who explained why this is a terrible, terrible idea), California Senator Liz Figueroa has introduced a bill to ban Gmail saying that - even though Google is upfront about scanning emails to offer contextual advertising and it's a choice of the user - it should be illegal. Her complaint is that Google will use email contents as a "direct marketing opportunity." I hadn't realized that there was anything illegal about direct marketing. If we're going to go after direct marketers there are an awful lot of direct marketing practices that I would target before a perfectly useful, perfectly upfront company's email client.
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