(Mis)Uses of Technology

(Mis)Uses of Technology

by Mike Masnick





Google's Latest: Localized Ads

from the keep-'em-coming dept

Has anyone noticed that Google seems to be launching new offerings at a fairly rapid pace these days? Following just a few weeks after they began testing local search, they've launched localized ads as well. The ads would let advertisers specify that they only want the ads to show up for people in a certain location. Obviously, this opens up Google to a lot of local advertisers who wouldn't have bothered before - though, it still remains to be seen if local businesses have really thought much about internet advertising.

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