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Networks Going After Replay
from the only-willing-to-go-so-far dept
The TV networks are still trying to figure out whether or not they actually like personal video recorders like Tivo (even though some of them invested in Tivo). One thing they seem sure of, though, is that the new ReplayTV from Sonicblue goes too far. So, the lawsuits begin. The networks are claiming that it's too easy to skip commercials on the Replay, and more importantly this concept of being able to "share" shows scares the Napster right out of the networks. Of course, I think the sharing aspect could allow them to get a lot more visitors, but we've already seen that the entertainment industry doesn't seem to think things through very carefully.
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Stupid
Doesn't the fact that people want to skip ads tell the TV people something about they way they run their business? Doesn't it also tell the advertisers something about their ads? Are these people entirely stupid?
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Re: Stupid
Its seems that advertising is a necessary evil. How else are you going to pay for broadcast television given its current infrastructure? But the networks, like the music industry, takes too adversarial a position to new technologies. It would be smarter to work with these companies to understand how to take advantage of PVRs for better advertising. That said, Replay has a reputation of not wanting to work with the networks, unlike Tivo.
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