My husband and I own a small newspaper. We have seen steady growth over the last 3 years. Why is our paper different from others?
1. It has a specific, targeted audience
2. It is published monthly and features in depth articles that are not time sensitive
3. It is free and you can get it in dead tree or digital format
4. Our ad rates are reasonable
5. We actually pay attention to who advertises. If you suck, we wont put your ad in our paper.
6. We know where our money comes from, so we actually listen to our advertisers.
7. We don't just regurgitate stuff anyone with a room temperature IQ can find on the net. (My local daily rag keeps printing things I read on Yahoo 4 days after I see it on the net. Gee....I wonder why they aren't thriving?)
Here's a radical idea...if you are a local paper, how about some local news about local people and local places? Oh yeah...you can't buy those stories all written for you and you might actually have to do some reporting. /sarcasm
"insurance companies are the most powerful private-sector entity to exert downward pressure on prices. Pharmaceuticals, medical equipment makers, hospitals, all have their arms twisted by insurance companies to accept lower prices."
And they pass the saving on to...oh...wait...nevermind.
Billions of dollars per year...paying for expensive executives and salesmen in bad suits. Wow. I feel healthier already!
I agree Dan.
Imagine...choosing what I want...only paying for what I use.
Wow. What a concept!
"This guy didn't rush to the patent office, but he worked on building a product that would satisfy the needs of customers, and know that even though there are bigger players in the market who could "copy" his ideas, he thinks he can stay ahead of the pack by out-innovating them."
He is so right!
I am going to write my own C&D against ANYONE who uses Microsoft Publisher. The graphics word knows what I mean.
"if you want to start a biz, and give away your products, good luck. but only in the digital environment does this argument even come up."
Ever hear of TV? Newspapers? Magazines? Many are free or very inexpensive due to advertiser support. This isn't new, or rocket science. This is a existing multi-million (billion) dollar industry!
Just somehow, when it goes online (ACK! The Internetweb!!! EEEEKKK!), they want to reinvent the freaking wheel!
Now can you two just whip em out and I will get the tape measure and we can move on to my previous brilliant post ??
If you have a library of vids, you
1) rip them yourself to control qulaity
2) put your marketing stuff on them telling people where and how to buy a full quality DVD of what they just saw
3) sell ads that you ad to the beginning and end like they do on the episodes of Jericho you can watch on CBS.com
4) let as many people who want watch, link or embed your video.
Or you could just be a stupid corporate tool and act like the lawyers at NBC.
Totally their call.
I just checked out the www.dontdatehimgirl.com website because it sounded pretty funny. Where the hell was this site back when I was dating? LOLOL
I got so sick of my local crappy papers that my husband and I started our own. Unlike many of the other area rags, we have this weird thing called "original content".
Tis hatred of cellphones is just so irrational I can't understand it. If 2 people are having a conversation loudly next to you...do you say anything? Does it bother you? Are they being rude or are you just hypersensitive? Does it depend on your mood?
Now, have the conversation the same volume and make it one person talking on a cell phone. Why does this suddenly become the cause for the downfall of society? Is this cellphone magic somehow and causes people to lose their minds? A cell phone is an inanimate object. It has no inherent goodness or evilness on its own. If someone is being a jerk, they are being a jerk....the fact that they are holding a cell phone doesn't make one bit of difference.
Maybe if the anti-cellphone crowd would just admit they are nosey and hate missing out on half the conversation I would respect their position a little more.
And if book publishers could figure out how to make a book disintegrate immediately after I read it, they would do that too.
Stifling talk about your event...who is the marketing genius that came up with that one?
There is a dancer in my area that can't say enough good things about YouTube. Why? Because he went from being an obscure youngster to a bit of a local celebrity with plenty of bookings and people asking him to teach workshops (which students will gladly pay for).
He credits YOUTUBE for his success. Of course, he has talent to spare, but talent alone gets you nothing. Marketing is what makes the difference and YouTube is doing it for him....FOR FREE.
The more these old dinosaurs screw up, the more new publishing models will arise. It may take a while, but it sure is going to be fun to watch!
A filter is not a substitute for a teacher actually paying attention. Unfortunately, the internet has become a replacement for the "film strip" of old, which allowed the teachers to put the kids on ignore and go read a magazine in their office.
Disagree with my analysis or my choice of analogies if you must, but making cracks that I am sitting in a dorm room...sheesshh.
Well, I happen to own a business.... a printing/graphics/marketing company with a retail location. I know how much reproducing a DVD costs because it is something I actually DO.
Anyone who thinks it costs more to send a completed file over the internet as it does to burn the DVD, create the packaging and ship is smoking something funny.
As another poster pointed out, the cost to Wally World for a DVD is WAY less than $20...I was speaking as to the costs to the consumer. I KNOW it isn't going to cost Walmart the same to send me a file as it did to get that DVD on the shelf. So I would have to be stupid to pay the same amount of money for the file (that I can't use the way I want anyway) as I do for the physical DVD.
And speaking of ebooks...yeah...DRM has pretty much screwed that up too.
In conclusion, I guess it is better for people to think I am sitting in a dorm room while I am actually running my business than to actually be living in my parent's basement smoking pot as I assume some posters must be.
Again my math skills will ruin a perfectly good scheme...errr....money making opportunity for an already weathly corporation.
DVDs require packaging, which required graphic designers, printers, binders, and machinery to duplicate the dvds. Plus you have to have people stuff the inserts, shrink wrap the DVDs and put them in boxes for shipping.
Then they have to be shipped to retailers who require more labor and effort to sell and display them.
I think it is totally cool that this can be done for less than $20.
However, on a dowload site, I am using my bandwidth, my time and my computer to get the movie. No packaging, no shipping...sure there is some nerd labor, but not nearly the manhours required to produce the physical dvd. In return for saving the studios and retailers a TON of money, they cripple the file so it is mostly useless and then want me to pay the same price.
HELLLLOooOOooOoo!
The third world hasn't even embraced something as useful ad simple as the solar oven...why would they embrace the laptop computer?
"A study from Central America by Dr. Dulce Cruz discussed a project in which women organized into groups to build and learn to use cookers. Some men were threatened by the fact that their wives were getting out of the house, meeting with other women, and learning new skills—and they beat their wives to discourage them."
Can you imagine what would happen when some African village woman stumbles on the Oprah website?
All the videos I have tried to upload to Revver got rejected due to COPYRIGHT stuff. Some music playing in the background, or some logo on the wall.
Youtube...since it isn't paying me anything can actually host my videos.
Who's next?
Once the over-inflated fees disappear in the realtor end, will we ever get rid of the crap fees paid for mortgages and title insurance?
Seriously...anyone ever hear of someone getting paid on a title insurance claim? Anyone?