Ultimately unless they stole from federal funds or customers in a direct way the big win will be compliance. Some of the fines seem geared towards that goal or are rushed to stop bad billing behaviors and can be calculated later.
The real problem is that the majority of the CPU time is spent running script for 10 different tracking firms then 10 different ad distribution firms layer on and then my browser freezes or crashes. And now that flash is gone the new animated ads can run on mobile devices causing more crashes.
Can't they just unify around a single standard and distribute my info from their own servers??? I don't really mind as long as they allow me to browse!
I think that they might ask to establish a line of communication in case they want an interview if the story gets big. And sometimes asking nicely will encourage them and others to post photos more, who doesn't like to feel special.