As a model, this seems to be the same as early TV or radio before it. The advertisers create a show and sponsor it. To gain audience, the advertisers necessarily needed to focusing on the content, the industry grew into a split between content creators and advertising. Some creative teams creating the show content, some creating the advertising content. When it was successful, the audience grew to love the show, tolerated the advertising.
Is there anyway for this to be different?
Open data a difficult concept for some organizations to grasp. You'd think, tho, public agencies would be among the first to come to it. It's encouraging to hear of one who seems to be remembering the public part of their mandate. Props to Boston's MBTA.
Content of the highest quality can be seen as advertising for other work by the same producers. Public expression seeks an audience that wants more, that will remember the name (or brand), seek out further contact with makers, further information on the subject.
While it's possible to dissect subsets of content, I think it's important in this discussion to remember that we can draw no meaningful general distinction between advertising and any other media expression.
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Web - TV
As a model, this seems to be the same as early TV or radio before it. The advertisers create a show and sponsor it. To gain audience, the advertisers necessarily needed to focusing on the content, the industry grew into a split between content creators and advertising. Some creative teams creating the show content, some creating the advertising content. When it was successful, the audience grew to love the show, tolerated the advertising. Is there anyway for this to be different?
Public Data
Open data a difficult concept for some organizations to grasp. You'd think, tho, public agencies would be among the first to come to it. It's encouraging to hear of one who seems to be remembering the public part of their mandate. Props to Boston's MBTA.
What is not content?
Content of the highest quality can be seen as advertising for other work by the same producers. Public expression seeks an audience that wants more, that will remember the name (or brand), seek out further contact with makers, further information on the subject.
While it's possible to dissect subsets of content, I think it's important in this discussion to remember that we can draw no meaningful general distinction between advertising and any other media expression.