While CPM doesn't generate as much value in direct conversions as things like paid search or even earned media, it certainly still has value. There's pretty clear evidence that display ads drive people to search, for example. At that point, search engine optimization or paid search kicks in.
CPM should remain a low-cost option until/unless (better) measurements show greater viability. But the best online marketers are going holistic. They're creating coordinated campaigns involving search, social media, display, engagement, digital PR, etc. It's not about one or the other. It's about optimizing each medium for maximum benefit.
Considering the Redskins have WAITING LISTS for their season tickets, it's totally outrageous what they're doing here. I've always found it disturbing how pro sports jacks up prices on the average joe just to pay their players and execs millions!
I'm usually wary of "anti-pharma" talk, but this is one of the smartest pieces I've ever read on the matter.
The truth is that there is a strong body-mind connection. And it baffles me as to why insurance companies do not cover mental health benefits 100%. It would probably decrease their overall costs by a great margin!
I'm not surprised or scared that doctors look info up online. My primary care physician has looked stuff up on her blackberry right in front of me. I can't expect any human being to remember all of that information.
Plus, if you've ever had a doctor come in and listen to your symptoms and then leave and come back and give you a diagnosis (or possibilities), then there's a good chance they looked something up. Yes, even in the days before the interpipes. They would go look stuff up in their medical books.
What I do expect from doctors is for them to have the training to diagnose a problem. When I look symptoms up on WebMD, sometimes I get back hundreds of possibilities. Doctors' knowledge and experience should help them to narrow that list down.
Actually, having electronic records would help with cancer. As a cancer survivor, I used to have to keep track of all my records, make extra trips to pick up films - as if my appointments, tests and treatments weren't enough of a disruption.
Plus, many times you have to pay for records and wait 30 days or more to receive them. It's a nightmare.
Then I discovered the Duke medical system. They've employed an electronic system and it's awesome. I can MAKE APPOINTMENTS with my family care practice. Because of this, I can ALWAYS get a same day appointment. If I call - I almost always have to wait 3 days or more!
Also, I can view labs online and request appointments for specialists online.
I no longer have to carry around my records. I just go to doctors in the Duke system and they pull up my file on their computer.
ONE MORE THING - since I can view labs, I can sometimes see results BEFORE my provider calls me - if they remember to call at all.
This technology has been available for years. Streamlining the system not only makes patient care easier - it FREES UP DOLLARS that can be spent on cancer research.
If I were a designer for the right reasons, i would want my name to be a little bit different. i would probably throw my middle name in there if i were the designer. Katy Jane Perry sounds cool.
Interestingly, I wonder if Katy Perry singer used Perry because her original name sounds like Kate Hudson the actress.
No matter the intentions of anyone, i don't know think trademark should be issued here.
I wrote this over at Search Engine Watch: "I have just one question for the publishers. 'If Google came to you and asked you only for favorable coverage of their brand, would you give it to them?'"
The violent movie may make people less trusting of others. Or depending on the degree of violence, it may leave people a little shell-shocked.
And it does depend on the nature of the non-violent movie. Was it inspirational? Was it funny? Would an inspirational story cause people to help quicker than a crude comedy?
When I use the Wii fit regularly (and correctly), I lose weight. I mean, it's not like you can go to the flippin pizza buffet and pound down some milkshakes and expect to shed the pounds. But anyone with half a brain knows that (are there any left on this planet?).
But if you do exercises repetitively, then you will lose weight. Like any fitness program - it's up to the exerciser!
Most professors need to make class more interesting. Just getting up and talking about stuff that is already in the expensive book you had to buy is boring.
No wonder so many are on laptops. I didn't have a laptop in college, and I paid attention to the classes that interested me.
I think Meyerkord should sue the blogs and such that "outed" him. Surely a libel suit would work better, and blogs need to be careful with their "reporting" if they're going to engage in such activity.
It's only changing how a few stalwarts think about video.
The very fact that YouTube is so popular, meant that it filled a void that people were waiting for, even if they didn't realize it.
For the great majority, hundreds of millions, it wasn't a big change in thought - it was the easy embrace of a format that was finally more accessible to them.
If big studios are really so worried about smaller films - why don't they just produce these films?
While CPM doesn't generate as much value in direct conversions as things like paid search or even earned media, it certainly still has value. There's pretty clear evidence that display ads drive people to search, for example. At that point, search engine optimization or paid search kicks in.
CPM should remain a low-cost option until/unless (better) measurements show greater viability. But the best online marketers are going holistic. They're creating coordinated campaigns involving search, social media, display, engagement, digital PR, etc. It's not about one or the other. It's about optimizing each medium for maximum benefit.
Considering the Redskins have WAITING LISTS for their season tickets, it's totally outrageous what they're doing here. I've always found it disturbing how pro sports jacks up prices on the average joe just to pay their players and execs millions!
I'm usually wary of "anti-pharma" talk, but this is one of the smartest pieces I've ever read on the matter.
The truth is that there is a strong body-mind connection. And it baffles me as to why insurance companies do not cover mental health benefits 100%. It would probably decrease their overall costs by a great margin!
I'm not surprised or scared that doctors look info up online. My primary care physician has looked stuff up on her blackberry right in front of me. I can't expect any human being to remember all of that information.
Plus, if you've ever had a doctor come in and listen to your symptoms and then leave and come back and give you a diagnosis (or possibilities), then there's a good chance they looked something up. Yes, even in the days before the interpipes. They would go look stuff up in their medical books.
What I do expect from doctors is for them to have the training to diagnose a problem. When I look symptoms up on WebMD, sometimes I get back hundreds of possibilities. Doctors' knowledge and experience should help them to narrow that list down.
Actually, having electronic records would help with cancer. As a cancer survivor, I used to have to keep track of all my records, make extra trips to pick up films - as if my appointments, tests and treatments weren't enough of a disruption.
Plus, many times you have to pay for records and wait 30 days or more to receive them. It's a nightmare.
Then I discovered the Duke medical system. They've employed an electronic system and it's awesome. I can MAKE APPOINTMENTS with my family care practice. Because of this, I can ALWAYS get a same day appointment. If I call - I almost always have to wait 3 days or more!
Also, I can view labs online and request appointments for specialists online.
I no longer have to carry around my records. I just go to doctors in the Duke system and they pull up my file on their computer.
ONE MORE THING - since I can view labs, I can sometimes see results BEFORE my provider calls me - if they remember to call at all.
This technology has been available for years. Streamlining the system not only makes patient care easier - it FREES UP DOLLARS that can be spent on cancer research.
If I were a designer for the right reasons, i would want my name to be a little bit different. i would probably throw my middle name in there if i were the designer. Katy Jane Perry sounds cool.
Interestingly, I wonder if Katy Perry singer used Perry because her original name sounds like Kate Hudson the actress.
No matter the intentions of anyone, i don't know think trademark should be issued here.
I wrote this over at Search Engine Watch: "I have just one question for the publishers. 'If Google came to you and asked you only for favorable coverage of their brand, would you give it to them?'"
Are they even going to listen? I mean, they're not purchasing cancer treatments b/c they're "too expensive."
Does anyone really think the NHS cares about their patients?
It's amazing how Google became the number one, monopolistic search engine despite Windows bundling of IE and setting MSN as the home page.
Doesn't that mean that Google can, in fact, make inroads despite bundling?
And when Android starts showing up on netbooks in 2010, will Chrome be bundled with it?
Does Google's CEO Eric Schmidt who sits on the board with Apple have a problem with Safari being bundled with Mac OS X?
The violent movie may make people less trusting of others. Or depending on the degree of violence, it may leave people a little shell-shocked.
And it does depend on the nature of the non-violent movie. Was it inspirational? Was it funny? Would an inspirational story cause people to help quicker than a crude comedy?
This "study" is a sham.
When I use the Wii fit regularly (and correctly), I lose weight. I mean, it's not like you can go to the flippin pizza buffet and pound down some milkshakes and expect to shed the pounds. But anyone with half a brain knows that (are there any left on this planet?).
But if you do exercises repetitively, then you will lose weight. Like any fitness program - it's up to the exerciser!
Another show this is happening on is Jimmy Kimmel. His aren't always funny either, but they do seem to be getting better.
Most professors need to make class more interesting. Just getting up and talking about stuff that is already in the expensive book you had to buy is boring.
No wonder so many are on laptops. I didn't have a laptop in college, and I paid attention to the classes that interested me.
This whole thing reeks of a
P-U-B-L-I-C-I-T-Y
STUNT!!!!
I think Meyerkord should sue the blogs and such that "outed" him. Surely a libel suit would work better, and blogs need to be careful with their "reporting" if they're going to engage in such activity.
My husband recently got "computer glasses" for work (basically a light prescription) and his headaches and extreme case of eye watering went away.
So, the opticians probably have a point, but they maybe need some PR people to get their message across.
It's only changing how a few stalwarts think about video.
The very fact that YouTube is so popular, meant that it filled a void that people were waiting for, even if they didn't realize it.
For the great majority, hundreds of millions, it wasn't a big change in thought - it was the easy embrace of a format that was finally more accessible to them.
Hate the theaters...
I hate going to the movie theater. I'd rather just pay to see the film at my house.
Wouldn't the distribution costs be lower if consumers could just order up movies via cable/satellite?
Not sure. But I'd rather sit in my living room than have my seat kicked by a loud, obnoxious teenager sitting behind me.
I'm going to keep paying 99 cents per mp3 at Amazon, something I've been doing for months now.
They have a bit of downloadable software that even loads your purchases into iTunes.
So, why I'm expected to switch to iTunes at this point baffles me.