A good ruling on an issue that really needs to be dealt with. No matter where you stand on the copyright parts of the big trade agreements, we should all be able to agree that people's health shouldn't be compromised.
But if it had been the end of the day, they would've already handled the dentist case, and could have just decided to use the same ruling. That wouldn't have been too much work either, so it doesn't really make much sense.
They're also setting a precedent where people don't mind if they just slightly increase the price without bringing in the benefit. How long til they slightly increase it again? It's the beginning of vicious cycle in some ways.
They're also adding more play-in games all the time. While not great opportunities, they are extra opportunities to advertise during the tournament. And lots of people who don't care at any other time will watch the tournament, whether it's because they're in a bracket pool, or because it's the championship. The same thing happens in other sports, like how my roommate only watches the world series because it's the championship of baseball. Championships draw in more viewers.