It's a donation toward somebody's art project. If you get anything in exchange, that's a bonus.
Just like any donation, you need to look at who is running the project, and decide not only if the goal is worthwhile, but if the people doing it seem competent enough to complete the project.
The problem on Kickstarter is that many, many of the people running projects - although they have the best of intentions - just are in over their head. They don't know how to manage stuff, how to spend money and time wisely, etc.
There is a reason many of them have trouble getting funded by conventional means.
The great part about Kickstarter tho is that it provides a way to test the market for a new product without committing anything - if not enough people "donate" (in anticipation of getting the product), they just give the money back and drop it.
This works great when the people running the project have a track record that shows they know what they're doing.
The reason why DC VIPs get special service is because the cable business (Comcast) is heavily regulated ("managed"), so these VIPs have a big influence on Comcast's business.
Maybe I'm missing your point. But if "the free-market brigade" got their way, the DC powers-that-be wouldn't be able to (a) push Comcast around, or (b) push around Comcast's competitors (making life easier for Comcast).
So then Comcast would have no reason to give the VIPs the red carpet treatment.