In most Americans' heads, Sriracha sauce is equivalent with Huy Fong Foods brand Sriracha, but just because most people here had never heard of any other type of Sriracha before doesn't mean they didn't exist, and it doesn't make those other brands infringing for using the word Sriracha. Please not I am not criticizing Huy Fong Foods or their Sriracha sauce in any way - I admire the fellow and his company, and his sauce is great.
Yes, exactly. The guy makes great sauce and runs a great business, but Sriracha sauce exists in hundreds of varieties, and was around for decades before he came here and founded his business. Trying to trademark Sriracha would be like trying to trademark the word ketchup, soda, cars, or jeans. That said, his is one of my favorite Sriracha sauces.
I wish the tweel had gained more in popularity and use. It's been around for a while, but Michelin doesn't seem to have wanted to do much with it.