from the nicely-done dept
I’m obviously a big fan of crowdfunding platforms like Kickstarter, but I’ve always argued that it’s just one of many models that content creators can use to succeed today. In fact, for a long time, I’ve felt that the biggest thing that was missing from Kickstarter was any sort of ongoing payment system. It’s entirely project based, and thus it’s not the best tool for ongoing revenue. For many years I’ve been interested in ideas for more ongoing revenue streams, and even proposed the idea of “subscribing” to a band’s output nearly a decade ago. So it’s good to see that some folks are exploring some of these ideas in much more detail.
I met Jack Conte a few years ago, after having written about him and his band Pomplamoose a few times. I’d always been impressed by Pomplamoose’s ability to really connect with their fans and to build a way to support themselves via that strong connection. But in my brief interactions with Jack, it quickly became clear that he thinks deeply about different ideas for revenue models, and so it’s little surprise that he’s now built what seems like a pretty cool platform for ongoing support for content creators. It’s basically a platform, like Kickstarter, but rather than backing a project, you back the production of certain types of regular content. So, for example, you could promise that you’ll pay $5 every time Jack releases a new video (and you can put limits on how much you pay, so he doesn’t get away with suddenly releasing 1,000 videos at once). It’s called Patreon, and it’s got a nice, simple video explaining how it works:
Either way, I’m glad to see some new platforms popping up like this. For a little while, it had been getting kind of annoying to see just how many Kickstarter clones were popping up (including a new one from Donald Trump?!?). You never know, of course, if Patreon will catch on, but conceptually the model makes a lot of sense for many types of content creators. In some ways, it seems like a better model for connecting with “true fans” than something like a Kickstarter. While Kickstarter has the appeal of “this is a big event, join us!” it would be nice to see some more ongoing, sustainable model platforms become popular as well.